Welcome! About Me

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Hi! It’s me.

Welcome to my site. I’m Nina McCollum, an advanced content marketing writer with an endless thirst for learning and a passion for communications. I bring over 15 years of experience to my work, including three years as the director of writing services for a marketing and public relations agency and over a decade in legal marketing.

I write clear, engaging content for B2B and B2C clients across the country. My copy is designed to attract, connect with and convert your readers to buyers and customers. 

I enjoy the challenge of shepherding readers through the sales funnel by way of creative, informative content that reflects each client’s unique brand’s voice and tone.¬†

Want attention-grabbing headlines, informative blogs, creative website copy and social media posts that set you apart from the competition? Let’s talk.

Content Writing Products:

  • Websites
  • Blog posts
  • Brochures
  • Social media content (LI, FB, Instagram and Twitter)
  • Trade magazine articles
  • Case studies
  • Sell sheets
  • Press releases
  • Catalog copy
  • Product reviews
  • Award nominations
  • RFPs
  • Biographies


I am a quick study and an avid reader. I am always interested in growing my experience by learning about new products, services and industries. Below are select samples of industries and clients I have served:

  • Professional services, including legal/law firms/lawyers, accounting/accountants, mortgage companies¬†
  • Home builders and remodelers, home improvement
  • Healthcare/Elder care
  • Human Resources/HR
  • Technology
  • Construction and manufacturing
  • Hospitality, hotels, tourism and travel
  • Foodservice and restaurants
  • Consumer products
  • Trades
  • Dentistry/dental
  • Franchising

My Work Style:

I aggressively manage deadlines and am skilled in dealing with multiple clients, tasks and deadlines concurrently. I strive to meet or beat deadlines, and pledge to be transparent and frequent in my communications. I offer a variety of pricing structures dependent upon complexity and volume of work, including hourly, retainer, flat fee and a per-word rate.

What Else Do You Write?

I am also a creative writer. On my site, you’ll find both my professional writing portfolio and my freelance writing clips. My personal writing style is much more informal. I am a published personal essay author whose work has appeared in places like Shondaland, Good Housekeeping, Huffington Post and Scary Mommy.

Let’s Get Started!

Let’s start our journey together and talk about how I can help more customers find your website, products and services. Contact me discuss what I can write for you, right now.