Hi! I’m Nina McCollum. I’m an experienced marketing and public relations content writer. I am proud to live in Cleveland, Ohio. (Yes, Cleveland really does rock)
I have an endless thirst for learning and a passion for writing. One of the great things about being a content writer is the variety of people, products, services and companies I learn about. Writing affords me the opportunity for continuous learning and growth. Whether you need B2B writing—a trade magazine article, press release, catalog, brochure or sell sheet, or B2C writing such as social media posts, emails that drive action, or blog posts that inform while subtly selling, I write what you need. I enjoy gathering information from subject matter experts, conducting online research, investigating and reading to learn how best to produce impactful, engaging content reflecting the brand of each client, and in the voice that speaks to their audience and customers. I have taken coursework in SEO and strategic content marketing, and understand how to write for impact online and in print. No matter the audience, I strive to craft inviting and engaging copy, attention-grabbing headlines and creative stories that hook readers and add page views.
I am always open to new clients and new experiences. Representative industries I have served include: legal/law firms/lawyers, the crafting industry, management consulting, educational/universities, healthcare, construction, manufacturing, foodservice, hospitality, safety/PPE, personal hygiene, janitorial/sanitation, dentistry/dental, and the franchising industry.
I am a strong project manager, and am adept at handling multiple clients, tasks and deadlines concurrently. I try to always turn in work ahead of deadline, and am a strong project manager.
My professional writing services include:
- Website copy
- Trade magazine articles
- Press releases
- Case studies
- Sell sheets
- Trade show materials
- Ad copy/radio spot copy
- Executive Q&As
- Social media posts
I am passionate about life in Cleveland. I am a TripAdvisor “Destination Expert” for Cleveland and Put-in-Bay Ohio, and am the only female moderator on the Urban Ohio forum, a site where we track and discuss projects across Ohio, from major building and shopping complex construction to the smallest, new restaurants and retail stores that help shape Northeast Ohio. I’ve also been a contributor to our local Convention & Visitors Bureau guide. If you’re new to Cleveland, or just want some recommendations, drop me a line anytime.
I am also a creative writer. On my site, you’ll find both my professional writing portfolio, and my freelance writing clips. My personal writing style is much more informal, but can give you a feel for my personality. My book, “Rockandrollmama’s Rants,” is a collection of my blog posts, and is now available on both paperback and Kindle.
Life takes us on many journeys, and I believe we have something to learn from each one.
Thanks for stopping by on your journey. Let’s talk about how I can help you with your copywriting and content needs. Let me know what you want me to write for you, right now. Just say, “Nina, write now!”